JDE Peet’s is the world's largest pure-play coffee and tea company by revenue and serves approximately 4,500 cups of coffee or tea every second in 2020. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. In 2020, JDE Peet’s generated total sales of EUR 6.7 bn and employed a global work force of more than 19,000 employees. The JDE Peet's portfolio includes:


Global Jewels


Regional Heroes


Local Brands

Carte Noire - Intellectual property rights outside of the European Economic Area; Gevalia & Maxwell House - Intellectual property rights outside of North America, Latin America and the Caribbean; Maxim - Intellectual property rights outside of South Korea and Japan.